Lacoste operates a large number of Lacoste boutiques worldwide; located as concessions in leading department stores and also as independent venue stores. The company is currently run by the Lacoste family. Lacoste had a long standing dispute over the logo and clothing lines with Crocodile Garments. Crocodile uses a crocodile logo that faces left while Lacoste uses one that faces right. The two fought for the logo rights in China which was won by Crocodile in 2003. Crocodile in return agreed to change its logo to have a more vertical tail and more scales for its logo.