LOT29 is a branch brand of Southpole. LOT29 is a very popular HIP-HOP brand in Europe and the United States in recent years. LOT29 and Warner had a "close contact", it bought the Warner company's all cartoon characters copyrights. Warner's "stars" such as Bugs Bunny, Daffy Duck and Elmer Fudd can be seen everwhere in LOT29 costumes.